Place logo-gtm.png in this folder. Go-to-Market (GTM)
for B2B Tech Founders

A four-week strategic advisory sprint for B2B tech founders

GTM Fast Forward.

Stop spreading your time and budget across GTM activities that don't add up.

In four weeks, decide which commercial opportunity deserves your focus, sharpen how you'll win it, and leave with a GTM Decision Blueprint your team can start activating the next day.

Book a GTM Fast Forward Call

Four weeks · Four private sessions

Multiple GTM paths converging into one clear direction

When more activity isn't the answer

You don't have a marketing problem. You have a decision problem.

You probably have a strong product, promising conversations and more than one plausible way to grow. But when your market, buyer, positioning or acquisition priorities are still unclear, every new campaign, hire or agency adds work without adding a reliable path to revenue.

GTM Fast Forward helps you step back, diagnose the real commercial bottleneck and make the decisions that should guide everything you do next.

4 weeks
From competing priorities to one clear direction
4 sessions
Private, one-to-one strategic working sessions
1
Priority commercial opportunity, decided

This Sprint is for founders who

Sound familiar?

One priority commercial opportunity. A clear way to win it. A practical plan for what happens next.

Week 1
01

Diagnose & align.

Assess. Review. Align.

You complete a structured 20-minute GTM assessment covering your stage, objectives, traction, priority markets, positioning, acquisition activity, sales process, resources and immediate challenges. We review it before we meet to spot patterns, contradictions and gaps. Then, in a 45-minute kickoff, we agree the central commercial challenge and what the Sprint needs to resolve.

You leave Week 1 with
An expert initial diagnosis, one clearly defined commercial challenge and an agreed Sprint objective — so the next three sessions solve the right problem.
Week 2
02

Choose the opportunity.

Weigh. Decide. Focus.

In a 75–90-minute working session, we weigh your existing traction, market evidence, possible segments and buyer urgency against every opportunity competing for your attention.

You leave Week 2 with
A reasoned decision on which market, buyer and commercial opportunity to prioritise — and what to consciously set aside.
Week 3
03

Define how to win.

Sharpen. Differentiate. Position.

In a 75–90-minute working session, we sharpen the priority buyer's problem, your value proposition, differentiation, proof and the most appropriate first route to market.

You leave Week 3 with
A clear positioning direction and an acquisition approach matched to your stage, evidence, resources and ambition.
Week 4
04

Turn decisions into action.

Prioritise. Assign. Activate.

In the final 75–90-minute working session, we translate the agreed direction into priorities, ownership and measurable next steps.

You leave Week 4 with
A prioritised 30-day activation plan: what to stop, continue and start; what you own; what to delegate; and what to validate before investing further.

What you take away

Your GTM Decision Blueprint.

The Sprint doesn't end with a recording or a pile of meeting notes. You receive a concise, personalised strategic document that consolidates every decision made across the four weeks, plus a step-by-step activation plan you can hand straight to your team:

  • The diagnosed GTM bottleneck and what it means commercially
  • Your priority commercial opportunity
  • The recommended market, buyer and buying situation
  • Your positioning and value-proposition direction
  • The recommended initial acquisition motion
  • What to stop, continue and start
  • Your three priorities for the next 30 days
  • A step-by-step activation plan you can hand over to your team
  • Recommended ownership across you, your team and external specialists
  • A recommendation for your next stage of GTM development

A commercial direction you can explain to your team, use to guide execution, and return to whenever a new idea competes for attention.

Investment

One four-week strategic engagement

A price quote will be shared after we discuss the scope and your business goals on the call.

Includes
  • Structured founder GTM assessment and expert review
  • 45-minute kickoff and alignment call
  • Three private 75–90-minute strategic working sessions
  • Review of up to three core materials (website, sales deck, messaging, customer insight or pipeline)
  • Your personalised GTM Decision Blueprint
Book a GTM Fast Forward Call

Words from clients

The ones who've walked this with me.

Martin Keller
Martin Keller
CEO, Acodis
Acodis

“She covers a broad field including strategic thinking.”

★★★★★

I can warmly recommend collaborating with Adrijana if you look for marketing related expertise. She covers a broad field including strategic thinking by creating and driving marketing plans that are aligned with overall business goals. With her results-oriented approach, Adrijana creates impactful customer case studies and webinars. Her expertise in digital marketing, a proactive “can-do” attitude and her collaborative team spirit leads to a positive impact.

Dr. Federico Malpica Basurto
Dr. Federico Malpica Basurto
CEO of Escalae Institute, Teachers Pro
Teachers Pro

“She has pushed us to think beyond the surface and reimagine how we scale impact.”

★★★★★

Working with Adrijana has been an invaluable experience to sharpen our focus at Teachers Pro and strengthen the bridge between vision and execution. Working with essential questions has pushed us to think beyond the surface and reimagine how we scale impact in education. I'm deeply grateful to Adrijana for her insight and strategic clarity.

Patrick Buerkle
Patrick Buerkle
CEO, Flawa IQ AG
Flawa IQ

“A great ability to turn complex topics into clear and compelling messages for prospects.”

★★★★★

Adrijana collaborated closely with my teams to support and further develop our outbound strategy. Her onboarding was quick, and we already saw the first results within a few weeks. Adrijana brought valuable expertise in creating and launching targeted campaigns that had a real impact on our pipeline. She also has a great ability to turn complex topics into clear and compelling messages for prospects. She was a fantastic partner — proactive, creative, and always focused on impact. I appreciated her “get things done” mentality and ability to work independently with the right sense of when to ask for guidance or review.

Looking forward to our conversation. In the meantime, if you have any questions, please feel free to email me — I'll be very happy to answer.

— Adrijana
Adrijana Daragon
Adrijana Daragon — Fractional CMO/CRO for B2B Tech Founder of GTM Advantage
adrijana@admarketingstrategy.com gtmadvantage.ch Read case studies

Ready when you are

Make your next GTM investment with confidence.

If you're deciding which market, buyer or growth motion deserves your focus, GTM Fast Forward turns competing ideas into one defensible commercial direction.

Four weeks. One priority opportunity. A direction your team can act on immediately.

Book a GTM Fast Forward Call